The power of color, AXOR uses color to achieve personalized luxury-全球高端进口卫浴品牌门户网站易美居

The power of color, AXOR uses color to achieve personalized luxury

作者：AXOR 来源：AXOR

2024-01-06 11:09:14 4277 0 0

NO.:500

"The Power of Colors" is the fourth lecture of the AXOR Futures series. We invited Benjamin Holzer, AXOR Product Development Director, and Anke Sohns, AXOR Global Marketing Director, to experience the impact of each color surface of the AXOR product series on the overall atmosphere. impact, and the creative potential of Signature services.

As Head of Product Management at AXOR, Benjamin Holzer has been responsible for overseeing the development of the AXOR product portfolio for more than ten years and is also a key figure in driving the development of AXOR personalized services. “About five years ago, chrome was the dominant color for bathroom products, but in recent years we have seen color trends continue to evolve. AXOR has responded to the needs of the market with the AXOR FinishPlus product portfolio, offering customers exclusive colors and finishes series, including surface treatments such as metallic luster PVD or paint, which have special brightness and wear-resistant properties. When choosing different colors or finishes for products, customers can feel different appearance effects and change the overall atmosphere. "

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