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IKEA Democratic Design Days 2018

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作者：IKEA 来源：IKEA

2018-10-19 10:30:20 3001 0 0

NO.:112

Despite IKEA’s meteoric evolution from the small mail-order furniture business that Ingvar Kamprad founded in Älmhult, Sweden, in 1943 to the global icon that it is today, one thing has remained sacrosanct: Kamprad’s utopian aspiration of making beautiful and inspiring furniture at a low price. With more than two billion visits to its physical and online stores, the company’s utopian mission to democratize design is no longer a lofty dream but an actual manifesto whose aim is to change the world. Based on five fundamental principles, IKEA Democratic Design guides the development of every product, from the original idea to the factory floor and into the store, all the way to the customer’s hands. It is in effect “the backbone of IKEA, its heart and soul” as Marcus Engman, Head of Design, eloquently explains.

One of the tenets of Democratic Design is the importance of being curious and open, traits that have been a part of IKEA since the beginning but which have been fully exploited as the company has grown larger and more resourceful through the innovative use of new materials and techniques such as the self-explanatory and assured customer-pleaser Easy Assembling project — which as the name suggests will make assembling easier than making a cup of tea — as well as rule-breaking collaborations with a range of creatives, from furniture and fashion designers to artist and inventors. This spirit of perpetual innovation is showcased in the company’s annual Democratic Design Days event, a two-day jamboree where upcoming collections and collaborations are presented at the company’s sprawling design headquarters. This year’s event, which took place on June 7th and 8th 2018, did not fail to impress as Yatzer founder and creative director Costas Voyatzis, who made the trip to the quiet town of Älmhult, can attest.

Before we delve into the highlights of this year’s event and talk about our favourite collaborations, a few words about IKEA Democratic Design which permeates all of the company’s output. Fueled by IKEA’s aim to make everyday life better for as many people as possible, and based on the Scandinavian tradition of functionalism and humanism, the five dimensions that constitute the Democratic Design - Form, Function, Quality, Sustainability and Low Price - are the guiding principles that everybody, from designers and engineers to suppliers and buyers, strive to uphold. Practically, what this means for a product is that it should look good, serve its stated purpose, last for a long time and be affordable. On top of that, a product should also be sustainable, a goal that we are happy to report that more and more global companies are espousing. In IKEA’s case, this entails not just choosing eco-friendly materials and production methods but also helping people live more sustainable lives, a win-win for both future generations and our planet.

Costas Voyatzis during the Ikea Democratic Days 2018. Photo by Elias Joidos, Älmhult, Sweden.

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