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A design style defined by colour, form and essentiality

Salone del Mobile.Milano Moscowcolour

作者：Salone del Mobile.Milano Mosco 来源：Salone del Mobile.Milano Moscow

2018-10-11 11:10:17 3117 0 0

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Taro Yamane, sanwacompany

A design style defined by colour, form and essentiality

Sanwa Company, founded in Osaka in 1979, proposes a simple, refined, and beautiful design that does not have any superfluous elements. This means a design that is simple but, as a mode, is conceptually rich, and one that asserts itself. The company thinks that in today’s lifestyles, whose focus has been changing from material affluence to spiritual satisfaction, minimalistic design serves as the ideal design concept.

This is your second debut at the Salone del Mobile.Milano: what sort of tradition and kitchen design do you bring to Europe from Japan?

For our second exhibition at EuroCucina, we intended to bring what we have been developing in the Japanese market for a past few decades. One is Japanese craftsmanship in fine details and another is compact kitchens optimized for comparatively small Japanese households.

“The Impact of Compact” is the new concept we saw at EuroCucina: what needs did you spot to inform it?

As we have been pioneering the compact kitchen design in Japan, we see the current urbanization worldwide and the subsequent increase of small apartments in the urban areas as a great opportunity to showcase our products, which offer various solutions for these situations.

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